Founded by Camilla Doyle and Mary Kate Trevaskis, who both have decades of experience within the industry. Mary Kate was previously Communications and Studio Relations Director at Smashbox Cosmetics and Bumble and bumble leading Smashbox's launch into the UK. While Camilla has a Social Media and Events background and has worked on a freelance basis with brands including Shortlist Media, Bob by Dawn O'Porter and working alongside Chris Corbin from Corbin and King.