We are the agency who...

Various boxes and a container of Bare Biology supplements on a light-colored surface. The packaging features illustrations of women with flowing hair in different colors and poses, with labels indicating products like 'action heroes,' 'skinful,' 'life & soul,' and 'rise & shine.'

A green rectangular strip of washi tape with jagged edges

Circular beige sticker with black text that says 'RETAINER.' repeated in a circle around the centre.

…over 5 months drove a 200% increase in PR coverage (vs. the same period last year) for Bare Biology, helping the team build brand awareness and drive traffic to their website!

A beauty PR stunt featuring a group of people gathered outdoors around a pink-themed booth selling Hello Sunday beauty products, with two women in pink and white aprons serving, and customers holding and enjoying ice cream cones.

Pink rectangular strip of sticky washi tape

Pink circular badge with black text that reads "Project."

…make every day a Sunday with
Hello Sunday, working with the brand to create a branded ice cream bike to highlight Hello Sunday’s partnership with Jet 2 and illustrate the importance of wearing SPF all day, every day, all year round. Over 250 samples of Hello Sunday were handed out to top tier contacts at x15 publications securing media coverage and driving sales!

Two bottles of Necessary Good skincare products, one labeled SPF 50 and the other labeled Bright & Hydrate moisturiser, held by a smiling woman with black-painted nails.

…get totally stuck in!

“TAPE is one of those rare agencies that doesn’t just know their category - they are it. Entirely embedded in it, deeply connected within it and personally invested in shaping it. MK doesn’t just lead with interesting ideas on slides, but with a drive to shape the cultural zeitgeist of the beauty industry.”

Chloe Bate, Marketing Comms Consultant, NecessaryGood

Pink circular sticker with black text saying "Project" arranged in a circle.

Top: Luna hospital bag essentials kit with skincare products in a navy pouch against a pink background. Bottom: woman in beige underwear holding a baby, showing her abdomen.

Pink circular badge with black text that reads "Project" in a circular pattern.

…successfully targeted a new audience of pre and post-partum women by building community and credibility with Luna Daily with the launch of the Motherhood Range into the UK market, hosting panel talks with esteemed Anna Whitehouse, Grace Victory, Dr Gergana Peeva and Michelle Kennedy.

Open box containing Cornish Sea Salt, placed on a pebble beach with ocean in the background.

…Reached new audiences with Cornish Sea Salt through partnerships that went above and beyond the foodie world, including the Cornish Sea Salt x Keynvor Candle collaboration, notable achieving a sell-out off the back of a feature in The Guardian at Christmas!

We are the agency who...

A magazine page featuring an American model wearing earrings and a stylish black coat with colorful pins, alongside fashion and beauty product descriptions and images, including a white shirt, jeans, candle, perfume, and a photo of three women in trendy outfits.

…reignited YSL Beauty’s media presence by engaging a Gen Z audience and evolving the brand beyond its millennial cult status. With an always-on press office and seeding strategy and the awareness of Dua Lipa as fragrance ambassador, TTA firmly put YSL back on the map.

A magazine page featuring grooming products for men, including eucalyptus hand and body scrub, a deodorant named Father Figure, cedar wood cologne, ultra hydra face and body cream, a nourishing body cleanser, and an anti-blemish serum, with descriptive text and product details.

...delivered stand out coverage for Dove Men+ Care within the two month project, including Sunday Times Style and Fabulous magazine, elevating brand presence in record time!

Blonde woman with long, wavy hair wearing a white top, posing against a peach background.

…successfully re-established Mark Hill as a go-to brand within a saturated haircare market, through a strong and targeted networking campaign. In three months, TAPE had the industry talking with 110 pieces of coverage and a combined reach of over 100 million!

Circular blue sticker with beige text in a ring that says "Retainer" repeatedly around the circle.

A red rectangular strip of sticky washi tape

…told the story of 4.5.6 Skin’s compelling offering for darker skin tones and secured multiple can’t-believe-it’s-not-an-ad full page spreads and 50m+ reach in 7 months.

Blue circular badge with beige text reading "RETAINER." repeated around the circle's circumference.

PEOPLE ARE TALKING ABOUT US...

“The Tape Agency ensures the brands they work on are always front and centre of the minds of print and digital media, creators and celebrities and KOLs creating stand out for the brand, whilst sharing the tone of voice and expertise amongst other brands and more broadly across the skin care category.

The agency has a robust track record of delivering for brands and retaining clients long term, consistently driving creative, innovative and on-message ideas to ensure their brand clients are constantly remembered and feel relevant and their core messages are at the fore.”
SALLI HUGHES · GUARDIAN BEAUTY EDITOR
PEOPLE ARE TALKING ABOUT US...

“The Tape Agency is everything a modern agency needs to be about: thinking beyond the been-there, done-that. To cut through this incredibly cluttered beauty environment one must always be a step ahead of the trend and focus on innovation, but with a legitimate foundation. Journalists and consumers want to know what brands stand for and what they believe in, way above a marketing or PR plan and Tape understands that first and foremost”
ALESSANDRA STEINHERR · FREELANCE BEAUTY DIRECTOR
PEOPLE ARE TALKING ABOUT US...

“Working with Tape Agency has been such a great experience. They honestly feel like an extension of the Hello Sunday team — always proactive, full of creative ideas, and super responsive. Nothing ever feels like too much trouble, and they’re constantly looking for ways to add value and help us stay ahead of the game. I’d happily recommend them to anyone looking for a PR partner who really gets involved and makes a difference.”
AMY FORD · BRAND FOUNDER · HELLO SUNDAY SPF
PEOPLE ARE TALKING ABOUT US...

“The Tape Agency has been an essential partner over the past year, providing impactful coverage that showcased not only the brand's founder and new product launches but the entire range. Whether trend-led, story-telling or highlighting Ruby’s expertise as a makeup artist we've seen coverage that have elevated our brand. MKs deep insights into the wider world of beauty and her transparency make her a delight to collaborate with.”
RUBY HAMMER · MAKE UP ARTIST & BRAND FOUNDER
PEOPLE ARE TALKING ABOUT US...

“All of the awards that we've won, that coverage we've received and the endless love and advocacy for the brand would not have happened without yourself and the rest of Team Tape. The Christmas event last year, and the Sunscreen launch at Spring will forever be some of our fondest and proudest moments at Skin + Me, and we are so grateful for not just the production but also securing attendance from some of the absolute best in the industry.
We always remind everyone at Skin + Me how major it is that we're regularly featured in the likes of Vogue, Who What Wear, Harper's Bazaar, Women's Health etc, and without yourself and your team this wouldn't have been possible.”
LOUSIE EVANS · PR MANAGER · SKIN & ME
PEOPLE ARE TALKING ABOUT US...

“Working with Tape and MK at the launch of indu was just the creative, collaborative and start-up spirit we needed. They worked as extensions of our team and were a valuable source of two-way conversation and challenge which gave us a clear and vital understanding of the industry and media we were going to be engaging with.”
AARON CHATTERLEY · FOUNDER AND CEO OF INDU